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  • Accountability in the CPG Industry

    In 2015, the US Consumer Packaged Goods (CPG) industry sales totaled about $635.8 billion. In 2020, sales are expected to hit $721.8 billion. It is one of the largest and most successful industries in North America; even with a decrease in disposable income, the industry continues to grow1. However, with exponential growth comes excess waste and the untold truth behind green marketing. 
  • Hollywood's Favorite Water

    We couldn't be more stoked to share that over the last couple of years Waiakea has been spotted in some pretty big TV shows and movies! Very little compares to the feeling of having a friend text you with a screenshot of Waiakea in the hands of a famous actor in a Netflix Original or HBO series... Cue crazy-person victory dance with intermittent yelling of "I think we're famous?!?!". Below are a [...]
  • Is Too Much Sleep Actually Bad For You?

    We've always been told that we need lots of sleep...However, have you ever thought about what too much sleep can do to you? We were wondering the same question, so we decided to do our homework and get to the bottom of it 🧐.

Kamalei Alexander: Surf, The Aloha Spirit, and Mauna Kea

"For me, Hawai'i is where my direct connection to this earth is rooted. It's the foundation of all the emotions that surge through my veins, a culmination of decades of fear, love, and loss. I consider myself merely a reflection of the past."
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How Hawai'i Cracked Me Open by Stephanie J.

"My life wasn’t going to change until I made it change. I’m writing this face down on a massage table while getting tattooed in Hilo, on the Big Island of Hawaii.
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Becoming Present: Yoga and The Way of Aloha

Many parallels can be drawn between yogic philosophy and the core values underpinning Hawaiian culture. The Way of Aloha and Yoga both describe a state of being where we are presently aware of our intimate connection to a greater whole through love, or aloha. This is living life in the now.
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4 Hawaiian Words to Live Your Life By

Hawaii has consistently ranked as the happiest state in America. So what's the secret? Naturally, we assume it's Hawaii's idyllic setting of beautiful beaches and great weather. Who wouldn't be happy in all that sunshine? But there's more to it than that. The Hawaiian language is a keyhole view into the local's culture and approach to life, showing what to "Live Aloha" truly means.
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LIVE ALOHA

Live Aloha, an expression inspired by the Hawaiian way of life, other times called 'The Aloha Spirit' or 'The Way of Aloha', describes an attitude of love, life energy, affection, and joy.
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