Matt Hoffman is a surfer, photographer, and entrepreneur who has been such a big part of our Waiakea Ohana for the past couple years! To kick off our 3 Under 30 series, we wanted to share his story -- we covered everything from GNARBOX, start up culture, and how he made the jump from this stable 9-5.
Tell us about Gnarbox and your role there. Who came up with the concept and how did your involvement in photography/the surf scene play a role in Gnarbox?
I am one of the original members of a tech startup in Los Angeles called GNARBOX. GNARBOX is a rugged hard drive for camera users who prefer to travel without a laptop. Unlike other portable hard drives, we offer a mobile application that offers an end-to-end professional workflow, including easy back ups, quick edits and social sharing. Within the organization, my focus primarily falls within marketing initiatives. Two friends of mine approached me with an idea to design a new way to create content over 3 years ago. I think my involvement in the surf world as well as being a photographer was what attracted my buddies to bring me on board. It sounded like a great opportunity to focus on something I was passionate about!